This verse is very statement more typical of Jesus's parables than the previous two verses, which used uncommon words full of double meanings. While in English, it would be hard to tell who the "they" and "them" are in this verse, these words are in forms that make it easier to tell.
The end does have a kind of play on words at the end, typically Jesus's punchlines. The verse ends here with two words from the same root, meaning "the same the same way."
Christ's Words in Matthew as a Guide to 40 Days of Prayer.